Editorial writing
In-depth articles, opinion pieces, brand stories. A consistent voice, a narrative thread held from first to last paragraph.
Editorial studio
Content people read to the end
The web overflows with correct, interchangeable text. I write the opposite: grounded, precise pieces that take a stance — and images that situate rather than decorate. A human, owned, recognisable voice.
My stance
The subject is never the spec sheet
Good content tells an experience, not a list of features. It comes in through a side door — an anecdote, a number that stings, a detail you couldn't invent because you had to be there.
I ban empty lyricism and adjective pile-ups — the signature of machine writing. I keep the numbers that prove, the honest setbacks, the clear-cut opinions. False balance is comfortable; it hooks no one.
I have held that standard for years on my own publications. It isn't a method bought in a workshop: it's a craft, tested article after article.
A glimpse
An eye, not a pretty backdrop
From Autosportraits — the small car in the vast setting, the place as a character.
Services
What I produce
Portraits & features
Give the floor to your customers, teams and enthusiasts. I keep the spoken voice, I don't smooth it out — that is what makes a testimonial credible.
Editorial direction & voice guide
Define your tone, your vocabulary, what you will never say. An operational style guide so your content resembles itself — in the good sense.
Photography & art direction
Situated images that tell the context as much as the subject. The place is a character, the grading follows the light, never a preset.
My way of looking
What I look for in a piece of writing
Not a recipe. A few reflexes, forged by writing, photographing and starting over.
Start from the real
A scene, a detail, an overheard line. The subject starts where someone lived it.
Let the numbers speak
A good number doesn't decorate. It proves, it situates, it shifts perception.
Keep the rough edges
Limits, setbacks and trade-offs make a story credible. The too-smooth is quickly forgotten.
Own a point of view
I'd rather have a clear stance than soft neutrality. A text must choose what it looks at.
Write without chrome
No big words to make up for a weak subject. The concrete holds up better.
Know when to stop
A good ending doesn't repeat the text. It leaves a trace, an image or a question.
For your brand
Not just cars
Cars are my training ground — that's where the craft was forged. But the method transposes to any demanding subject: voice, grounding and the refusal of the interchangeable don't depend on the theme.
- Brand content & corporate stories (beyond the generic SEO post)
- Portraits of executives, experts, customers — the testimonial that rings true
- Tech & data explainers: making a complex subject readable without betraying it
Proof through experience
Where my eye was forged
A craft isn't improvised: it is tested, publication after publication, on real commissions and real readers.
Kambouis
Close to 50 subjective road tests and 400+ photos for this motoring outlet: a logbook rather than a spec sheet, from the Dacia Spring to a Rolls-Royce. That is where, article after article, the voice and the eye were sharpened — over nearly a decade.
Visit KambouisRétro Passion Automobiles
The memory of the classic car, in images: Le Mans Classic, Tour Auto, Montlhéry, Charade, character rallies. Mainly behind the lens — occasionally the pen — since 2020, where heritage actually takes to the track.
Visit Rétro PassionAutosportraits
My in-house editorial lab: portraits of enthusiasts through their cars, where the machine is just a pretext to talk about people. A format almost non-existent in France, which I produce end to end — words and photography.
Visit Autosportraits @AutosPortraits sur XMy workshop
Even the studio has its R&D
One example: lr-immich-sync, a self-hosted pipeline I built for my own photo flow — it exports my Lightroom images as uniform JPEGs and syncs them to my Immich library, with real-time edit detection, EXIF timestamps faithful to the capture, and zero duplicates. The same engineering rigour as on my critical systems, in the service of photographic practice.
Lightroom ClassicImmichPythonPhoto pipelineSelf-hosted
Content that needs to stand out?
Editorial line, portrait series, brand voice overhaul: tell me what you want to say.